Ubani is the only online shop that delivers natural scents and cosmetic products from Crystalinas and Laboratorio SyS, two famous awarded Spanish brands of cosmetics and air fresheners.
When they decided to build a new brand, we decided it’s the perfect challenge for us to get creative.
The naming means “scent” in Swahili and it expresses the main characteristic all the products have in common – appealing perfumes.
The graphical language used colors and symbols from nature – aqua blue and green leaves to reinforce the fact that Ubani products are inspired by nature. After the brand strategy was completed, we then started aggressive social media campaigns that helped Ubani gain popularity in the digital crowd.
Naming, branding, website, catalog.